Snagged it.
Also noticed the 2nd dlc, See the Future was also marked as 560 points. I don't know if they messed up and marked it down too or if it was always that price.
Either way, pretty good content so far. Though I thought something was bugged. I couldn't get the 3rd knothole quest. Turns out I wasn't far enough in the regular game yet. Once I got to Bloodstone, the 3rd Knothole quest opened up. GUess it makes sense since they figure you've beaten the game before you bought the dlc.