I came across this article at Ars that I found interesting. Not so much for picking on the way the Gears franchise has utilized music in their promotional items, because it's no surprise that music works to generate emotion...but because they included an awesome Bad Company parody that I hadn't seen and was pretty funny. Plus, all this just gets me excited for new Gears action!! Original article, by Ben Kuchera (select text copied below, please visit link for full article and videos. ...
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